Branding yourself online today is more important than ever. Employers can simply google your name and learn almost everything about you. That’s why it is so important to not only be careful about what you post online, but to post intentionally.
Many of you have LinkedIns, but are probably confused about how to really leverage this social media platform. When you connect with someone, what do you do? How can you turn another virtual connection into something that’s actually meaningful? How do you even decide who to connect with? In this quick guide, I’m going to explain how I leveraged LinkedIn during my senior year of college to build real relationships and even get internal referrals to companies I wanted to work for leading to job interviews.
Step 1) Make a list of companies you are interested in
Step 2) Search for alumni from your university who work at that company
Step 3) Send a connection request to the alumni you found with a message that says something like this
“Hi X - My name is Amina Gerrbi and I'm a senior at Georgetown. I saw that you also went to Georgetown and work at Y Company! I'm in the midst of learning about different career paths and would love to connect with you so that I can get your advice.” - Amina Gerrbi
Step 4) When they respond ask for a 10-15 minute phone call in the next two weeks.
Step 5) Prepare open ended questions for the phone call that show you are genuinely interested in that person, that field, and that company
Step 6) Do not ask the person for a job, but do tell them that you are interested in the company
Step 7) Send them a thank you message and follow up
I hope that this quick step by step guide will help you be more strategic when using LinkedIn and lead to better relationships, better research, and more internal referrals and job interviews for you!
-Amina Gerrbi, Founder & CEO of Muslimah Society
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